Industry Overview

With over 60K existing nail salons in the industry, there is still room for innovation and an experience that goes beyond pedicure and manicure maintenance. There is an abundant supply of more than 390K nail artists in the U.S., but at PROSE Nails, we have the perfect formula to become the national market leader in a $9 billion industry. Our goal is to move away from the traditional nail salon setting to a more thoughtfully inspired boutique experience that keeps clients happy and committed.

innovative approach

We have taken an innovative approach to disrupt the traditional nail salon industry. Our model is elegant and simple. At PROSE Nails, there is clear pricing and a risk-free customizable recurring monthly membership offered to our clients. We also know that each of our client’s needs is unique, so we offer add-on services that target specific ailments.

boutique feel

Our salon space is sleek + smart. The open floor plan creates a boutique feel compared to the traditional nail salon where tables and chairs are bulky and over-crowded. We want our guests to feel like they are receiving individualized spa-like treatment. The PROSE Nails salons are always clean and since we don’t use harsh chemicals, the air always smell clean + fresh. 

inclusive space

We have services for the whole family. Everyone is welcomed at PROSE Nails. Our products and add-on treats accommodate anyone who sits in our chairs. Unlike conventional nail salons, we have created our service menu and memberships with women, men, and children in mind.


non-toxic beauty industry valuation
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nail salon industry revenue in the US
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industry growth in the next 3 years
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women empowerment

Creators. Innovators. Entrepreneurs. Whether in our salons or in the executive office, women power PROSE Nails. It’s part of our ongoing commitment to our franchisees, our staff, and our brand partners. Help us make a difference for women across the world. Your PROSE at Home purchases support women-led, women-owned endeavors, including charities and fair trade companies. Click below to learn more about our partners and help bring a dream to life.


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