To founder Dave Crisalli, PROSE is more than an upstart nail boutique franchise. It’s a total reinvention of the nail industry for the 21st century. The former CEO of Massage Envy grew up in a hardworking Italian family in upstate New York. “I have tremendous respect for immigrants that come over to our great country and contribute to humanity in amazing ways,” Dave explains. “I have a special feeling for what the Vietnamese community has brought to the nail industry. With PROSE, I want to honor that contribution and them—and build a trusted and thoughtful brand.”
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