PROSE Transforms Hand and Foot Experience

Pioneering Nail Boutique Transforms Traditional Hand and Foot Experience

PHOENIX (Nov. 14, 2017) – PROSE, a healthy and enriching hand and foot care brand, announced today the launch of its thoughtfully inspired premium boutique in Phoenix, Arizona. An unparalleled experience that provides nourishment and restores balance, PROSE delivers transformative and purposeful hand and foot services through its cutting-edge boutique design, world-class products and personalized approach.

Reinventing the traditional nail salon experience, PROSE was created to inspire an elegant and wellness-centric lifestyle that brings healthy and beautiful relief to every hand and foot in the world. Its simplistic and sleek design offers more than 2,000 square feet of boutique space with thoughtful touch points to further elevate the experience, such as a consumer-centered manicure table with phone plug-ins and purse hooks and customized pedicure chairs and bowls. PROSE is also prioritizing convenience and giving consumers on-demand access to the brand with mobile app and online booking capabilities, simplifying the check-in and out process during each visit. The PROSE lifestyle is made accessible to women, men and children through its affordable and flexible risk-free membership program.

PROSE has also gone to extensive lengths to ensure its guests are treated in a safe and clean environment. With a relentless focus on implementing the most advanced sterilization within each boutique, the company uses leading medical-grade machines to sterilize service tools and pedicure bowls for every service. Additionally, the brand has made a commitment to remove chemicals in its boutiques, excluding acrylic nail services from its treatment menu. Redefining the industry standard of health and beauty for consumers, hand and foot services are expertly performed by PROSE Artists using globally sourced, carefully curated products with a selection of more than 200 high quality nail polish colors.

PROSE, which will open its second boutique this December in Scottsdale, was created by former Massage Envy® President and CEO David Crisalli. Leveraging his deep experience in architecting highly profitable and sustainable consumer brands, Crisalli has designed an inspired and focused experience, and brought to market his vision of a trusted brand for consumers desiring healthy, enriching hand and foot wellness.

“I’ve had the privilege of writing my own job description, which has been cut down to just one line: create something beautiful and enrich lives,” said Crisalli. “I have been listening deeply to customers and the amazing people who perform this important work and I concluded that we needed to create a better experience for them both. The outcome is PROSE – a more thoughtful brand, one that transforms not just your nails, but refreshes your hands and feet, your outlook and your day. I look forward to working closely with my team and like-minded entrepreneurs to delight members and guests across the nation.”

Arriving in late November and located in Arizona’s acclaimed Uptown Plaza at 100 E Camelback Road in Phoenix, PROSE is offering first-time guests a premium manicure and pedicure for only $50. For more information about PROSE, visit Follow the brand on Instagram, Facebook and Twitter for the latest on customer transformations, promotions, limited-time offers and future openings.

Headquartered in Phoenix, Arizona, PROSE has innovated and transformed the traditional nail salon into a thoughtfully inspired boutique experience. Created to elevate the member and guest experience in all aspects, PROSE is more than just manicure and pedicure maintenance – it’s hand and foot poetry. With world-class products and exceptional services focused on delighting these two hard-working parts of the body, PROSE Artists expertly deliver delightful consistency in a sophisticated environment. Through its risk-free and affordable membership program, PROSE carefully considers each guest’s needs and routine by providing personalized services and convenient booking capabilities online and with the mobile app. The brand also focuses on industry leadership and elevating the profession of Artists and their important work by creating a healthy culture that rewards and respects their artisanal talents. For additional information, visit

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