Premium Nail Boutique Launches National Franchise Program

PHOENIX (Jan. 30, 2018) – PROSE, the healthy and enriching hand and foot care brand, announced today the launch of its national franchise program and its first agreement with restaurant industry veteran and non-executive chairman of P.F. Chang’s China Bistro, Rick Federico and his wife Peggy, who will open the brand’s second boutique next month in Scottsdale. Created to inspire an elegant and wellness-centric lifestyle that brings healthy and beautiful relief to hands and feet, PROSE debuted last year when the company opened its first boutique in Phoenix. By franchising the brand, consumers across the country will have the opportunity to experience PROSE’s transformative and purposeful hand and foot services through its cutting-edge boutique design, world-class products and personalized approach.

“PROSE is making it easy for hand and foot care to be an essential part of people’s lives. We’ve reinvented the nail salon experience and since opening our first boutique in Phoenix last December, the market reaction has inspired me,” said founder and CEO, Dave Crisalli. “Our brand is connecting deeply with our members and guests and is attracting the attention of brilliant business people. Through franchising, we have unlocked the opportunity for more Americans to receive the wonderful benefits of the PROSE experience. I am thrilled to launch this compelling franchise opportunity with a proven entrepreneur and thoughtful leader in Rick Federico.”

A restaurant industry veteran and entrepreneur, Rick Federico comes to PROSE with deep experience in building great brands and a passion for building a great culture for employees to delight consumers. Previously, he spent nearly two decades at P.F. Chang’s where he most recently served as the brand’s CEO. During his tenure, the company grew from three domestic locations to more than 500 worldwide generating $1.6 billion in worldwide sales. With his diverse background and leadership experience, Federico brings a fresh perspective to the health and beauty industry and will help develop and grow PROSE into a leading brand.

“The first time Peggy and I visited PROSE it was evident that Dave spent considerable time listening to consumers and his teammates and crafted the PROSE experience to be the better and different alternative,” said Federico. “We were very impressed with the simple elegance of PROSE and, as entrepreneurs, believe the brand is worth investing our resources and time. We look forward to building an outstanding team for Scottsdale and working with Dave to propel PROSE to many other communities across the country.”

PROSE is seeking qualified market developers and franchisees to join the brand and currently has opportunities nationwide. To learn more about PROSE ownership opportunities in the U.S., please visit

Headquartered in Phoenix, Arizona, PROSE has innovated and transformed the traditional nail salon into a thoughtfully inspired boutique experience. Created to elevate the member and guest experience in all aspects, PROSE is more than just manicure and pedicure maintenance – it’s hand and foot poetry. With world-class products and exceptional services focused on delighting these two hard-working parts of the body, PROSE Artists deliver delightful consistency in a sophisticated environment. Through its risk-free and affordable membership program, PROSE carefully considers each guest’s needs and routine by providing personalized services and convenient booking capabilities online and with the mobile app. The brand also focuses on industry leadership and elevating the profession of Artists and their important work by creating a healthy culture that rewards and respects their artisanal talents. For additional information, visit


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