PROSE® Nail Salons Continues to Thrive and Expand with New Locations

PHOENIX, January 26, 2021 – PROSE, a leading innovator in the hand and foot care space has announced growth and plans for new nail boutique launches across the US later this year. PROSE Riverwalk in San Antonio, TX recently opened with a record number of memberships sold pre-launch. This is the first location to open with PROSE’s improved model which includes a significant focus on pre-sales for membership, efficient cost savings on build out, upgraded safety measures and the strictest sanitation methods that were upgraded post COVID-19. PROSE offers high quality manicure and pedicure services in a clean, safe and comfortable environment that prioritizes the health of all visitors.

PROSE Riverwalk was opened by PROSE Developers Andrea Fascinetto and Dolores Novak, a dynamic mother/daughter duo who launched their location with over 300 presold memberships which have average monthly dues over $110, a notable accomplishment for the first PROSE location in the state. The San Antonio team envisions opening over 25 PROSE boutiques in the Austin and San Antonio areas in the coming years. ——- “Andrea and Dolores have been fantastic partners as they passionately launched the first of many wellness focused PROSE locations for Texans, filling a void for those seeking an elevated and modern salon experience.” said Nate McFarland, Chief Executive Officer at PROSE. “The high number of memberships sold before they even opened their doors speaks volumes about the confidence that new members have in PROSE’s rigorous safety measures.”

Impressively, PROSE has sold forty-three licenses since inception with the most recent in Tennessee right before the turn of the year. Unique to the industry, the PROSE executive team works hand-in-hand with franchisees to open each location, underscoring their commitment to going above and beyond just selling franchises but ensuring a successful launch and providing franchisees with the tools and support to do so.

“Our entire leadership team continues to work tirelessly to innovate and optimize our model. Pre-sales is a major component and is a proven winner. As we continue to perfect our revenue streams and profitability, the execution from our franchisees is just as critical. When the two match it is a homerun and is a direct correlation to greatness,” said Beau Citron, Vice President of Operations at PROSE.

Constantly evolving, the brand recently launched PROSE at Home, a retail section featuring wellness and beauty products from women-founded brands. In response to a growing demand for a safer nail polish, PROSE launched their own line of non-toxic, vegan nail polishes, Nail Poetry, to further complete their mission of providing a toxic free environment without harmful fumes.

PROSE presents rewarding opportunities for entrepreneurs nationwide. To learn more, visit:


Headquartered in Phoenix, Arizona, with locations throughout the US, PROSE has innovated and transformed the traditional nail salon into a thoughtfully inspired boutique experience for members and guests. PROSE is more than just manicure and pedicure maintenance – it’s hand and foot poetry. With world-class products and exceptional services, PROSE Artists deliver consistency in a sophisticated and clean environment featuring upgraded sanitation methods. Through its risk-free and affordable membership program, PROSE provides personalized services and convenient booking capabilities online or on the app. The brand also focuses on industry leadership and elevating the profession of Artists and their important work by creating a healthy culture that rewards and respects their artisanal talents. For additional information, visit

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