PROSE NAILS adds Joe Luongo to Board of Directors

PHOENIX, Friday, February 25, 2022 – PROSE Nails Franchising, the fastest growing manicure and pedicure franchise concept in the U.S., adds franchise veteran, Joe Luongo to board of directors.

Joe Luongo joins PROSE with 30 years of experience in the franchise industry and is currently serving as Chairman of the Board for WellBiz Brands, Inc. He also leads Stone Eagle Advisors, a consulting firm specializing in helping companies improve operations. Previously, Luongo was CEO for Peter Piper Pizza, COO for Massage Envy, and held senior leadership roles with FedEx Kinko’s and Starbucks.

Luongo was a C-130 navigator and captain in the United States Air Force. He received his bachelor of business administration in finance from Iona College in New York, has a master’s degree in operations management from the University of Arkansas and has completed Harvard University’s Advanced Management Program. Joe resides in Marana, AZ and is married with 3 children.

Joe Luongo

“Joe is an experienced and respectable franchise executive. He is joining our brand at an exciting time as we continue our unparralled growth in this space. Our leadership team and our board of directors are excited to get right to work with Joe.” said Nate McFarland, PROSE Nails CEO.

PROSE experienced record growth in 2021, nearly doubling open locations. So far in 2022 PROSE is off to a fast start. Just last week PROSE opened its 24th location. PROSE has numerous locations opening this year and a stacked pipeline of new franchisees and developers ready to elevate the brand.


Headquartered in Phoenix, Arizona, PROSE has innovated and transformed the traditional nail salon into a thoughtfully inspired boutique experience. Created to elevate the member and guest experience in all aspects, PROSE is more than just manicure and pedicure maintenance – it’s hand and foot poetry. With world-class products and exceptional services focused on delighting these two hardworking parts of the body, PROSE Artists create unforgettable experiences in a sophisticated environment. Through its risk-free and affordable membership program, PROSE carefully considers each guest’s needs and routine by providing personalized services and convenient booking capabilities online and with the mobile app. The brand also focuses on industry leadership and elevating the profession of Artists and their important work by creating a healthy culture that rewards and respects their artisanal talents. For additional information, visit

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